Website uptime monitoring is essential to ensure that your site is accessible without downtime concerns. A site’s accessibility can impact multiple factors associated with user experience and SEO. Google does not consider uptime in its ranking algorithm, which doesn’t mean your site stays offline long without any apprehensions.
Website owners must understand how downsides can badly impact SEO efforts. It helps to create an efficient strategy to maintain site accessibility and enhance online visibility. Websites have been going offline daily due to multiple reasons including DDoS attacks, web hosting problems, server overload, obsolete plugins, outdated software, and more.
It is wise to install a reliable uptime monitoring tool to keep a close eye on website availability online. Ignoring the website uptime monitoring tool can impact your local SEO in several ways.
Search bots crawling& indexing issue
Website downtime points to the website’s value and relevancy. Crawlers crawl across millions of sites daily to find fresh content, identify broken links, enhance ranking, and more. A slow website with high downtime percentage increases the chances that crawlers will find it hard to crawl and index your website. Google will index a few pages, so you can lose ranking for specific keywords.
Displays site’s unreliability
For ranking search engines use different metrics. Fresh content update frequency is a crucial ranking algorithm. Google clearly says that sites adding new content constantly are prioritized over those that rarely or don’t change.
Besides, regular content updates, Google even considers site experience. Downtime signals to the crawlers that the website is unreliable and not ranking. It means even if you update content regularly ignoring the site’s downtime can hamper your ranking and ultimately SEO.
Triggers poor user experience
A website that performs slow or stays long offline will trigger a bad user experience. User experience is prioritized by Google while ranking. Google has stated that website speed is crucial for a good user experience. Several other factors are used to determine search ranking and poor user experience can be due to uninteresting content or slow loading page or downtime.
Lost revenue is the clear outcome of downtime. It is not good for businesses that depend on the internet for sales, including eCommerce stores. More time offline, more traffic and sales are lost. Websites that take more than 3 or 4 sec to load get abandoned.
Now, you understand how crucial uptime monitoring is for website SEO. Below are some tips to enhance site uptime performance.
- Poor hosting is a major contributor to website downtime, so use a fast and reliable web hosting provider.
- Keep the CMS your website uses as a platform update.
- Frequently publish fresh and interesting content.
- Check website error logs and server logs regularly for warning signs.
- Frequently monitor websites for issues like slow page load, broken links, backlink quality, etc.
- Plan a solid backup strategy to ensure the site data is secured and recoverable anytime without loss.
Choose a reliable uptime monitoring tool to ensure your site is accessible 24/7. Website uptime can impact customer satisfaction, search ranking, and SEO.