When Anthony Mijoc and Krissan Pattugalan joined forces to create Mijox, they weren’t just starting a men’s underwear brand—they were crafting a statement. A statement that confidence isn’t about perfection but about embracing who you are, in totallity. With a unique blend of bold fashion, sustainability, and a commitment to mental health, Mijox is challenging men to think differently about what they wear and how they show up in the world.
The inspiration for Mijox came from a deeply personal place. Both Anthony, a mural artist and storyteller, and Krissan, an award-winning creative director, experienced the heartbreaking loss of friends to mental health struggles. These experiences became the foundation of their brand’s mission: to encourage openness, foster confidence, and create meaningful connections. They believed in building strength through vulnerability, and they saw fashion as a medium to make that happen.
Their flagship idea? To make underwear that isn’t meant to stay hidden. Mijox designs underwear intended for visibility, complemented by matching socks that provide a whimsical yet elegant accent.
Each box set offers a seamless blend of function and style, inviting wearers to embrace the idea of showing a little more—and in doing so, feeling a lot more confident. It’s not just a product; it’s an opportunity to practice bravery in small, tangible ways every day.
Breaking into the fashion industry without traditional credentials posed its challenges, but Anthony and Krissan turned this into an advantage. They approached their designs with fresh eyes, refusing to follow outdated industry norms. This allowed them to craft something truly unique—underwear that not only makes a statement but also serves as a tool for self-expression.
Mijox goes beyond style, placing sustainability at the core of their operations. Every piece, including the packaging, is made from eco-friendly materials, ensuring that looking good doesn’t come at the planet’s expense. This focus on environmental responsibility resonates deeply with their audience, creating a brand that feels as good as it looks.
With a price of $70 AUD ($47 USD) for their premium box sets, Mijox is accessible yet undeniably luxurious. The thoughtfully designed products make an excellent gift for someone special—or a way to elevate your own wardrobe. They invite wearers to embrace a new kind of confidence, one rooted in authenticity and the willingness to stand out.
Anthony and Krissan’s vision for Mijox is as bold as their designs. They dream of becoming the “Ambition Unleashed for Men,” creating a global movement that celebrates individuality, vulnerability, and connection. For them, Mijox isn’t just about selling underwear—it’s about inspiring change and making every customer feel like a superhero.
With its perfect combination of daring style, sustainability, and emotional depth, Mijox is more than just a fashion brand—it’s a call to action. Visit their website (www.mijox.store) or follow them on TikTok and Instagram (@mijox.store) to explore the collection. Confidence starts here, and sometimes, it begins with what’s underneath.